We create documentary and scripted content, taking a cross-platform approach to telling stories and developing audiences. We know that the best stories come from our natural curiosity about the world, and we are always searching for what the world needs to see next.
By marrying stories with multi-sensory universes, we generate meaningful integration opportunities for brands in a world where experience matters. We work collaboratively with visionary brands, media companies, and agencies leveraging our journalistic roots and story development alchemy to craft both branded and original content with a strong narrative arc and edge.
Our name, The FRONT, was inspired by Kathleen Hanna, singer of the seminal 90s punk band Bikini Kill, founder of the feminist Riot Grrrl movement and subject of the documentary “The Punk Singer.” At Bikini Kill shows, she called for all the girls to come to the front, by the stage, and not stand all the way in the back or against the walls where they couldn’t see or hear because they were afraid of the violent moshing.
This notion of making room—creating and supporting equal space at the front for everyone—is what drives us. We are fueled by the passion for powerful stories about the complexity of the human condition; the passion for media with purpose, intention, and humor; the passion to create a future in which we’d like to live.